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Post by juthi52943 on Dec 26, 2023 6:44:59 GMT
By Stanley Lin, Director, Marketing, ShareThis and Brett Sanderson, Sr. Director, Product Marketing, Cadent Travel has become uncertain since the outbreak of the COVID- pandemic in early . Through , ever-changing travel restrictions, the emergence of multiple COVID variants, and overwhelmed airports threatened to ruin countless trips throughout the United States and abroad. As a result, years of pent-up demand are driving a spike Job Function Email List in domestic and international spring break travel, with consumers booking flights, accommodations and tourism activities at a record pace. In fact, according to Virtuoso, a global luxury travel network, travel sales in are expected to be % higher than in . As we approach the spring travel season, ShareThis: partners with Cadent to bring together the best data-driven marketing strategies for advertiser. The travel and tourism industry. Preparing for trips in and beyond Audience fragmentation continues to pose a problem for advertisers. Consumers are increasingly turning to streaming TV and OTT apps, while continuing to watch linear programming. While some consumers are cutting the cord, cable and broadcast still account for more than half of total TV usage, according to the European Commission study. The Nielsen gauge. However, in , a whopping % of American households were able to be reached by CTV's programmatic advertising. while the number of CTV users stands at over million among Gen Z and millennials.
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