Post by account_disabled on Jan 2, 2024 13:58:25 GMT
However potential customers will also respond well to authentic personal messages about you and your business. use video to explain how youre responding to customer feedback tell a story about how your products are making a difference in the world or provide insights from your fellow business owners. This is not about creating slick and polished videos its about giving your customers a personal connection to your brand which helps humanize your company. Zappos.com is one company thats done a great job with video to highlight its customer service and return policies and generally give customers a good impression of how the company operates.
Put customers at center stage. Allow customers to upload their own videos describing experiences with your products and services or as responses to your videos. Then allow them to share these videos socially. If thats not appropriate brainstorm about Mobile App Development Service other options. For example the Will It Blend team knew it would be irresponsible to ask people to perform their own experiments for example tossing AiPhones into blenders so they asked Facebook users to suggest items the company could blend on camera. A recent comScore study found that both professionally produced and usergenerated video can work together to provide even greater impact on your marketing efforts. This makes sense Customers want to hear from you about your business but they also want to see believable messages from people like themselves.
So how can you incorporate usergenerated content into your video channel You might let them compete to sing your jingle in a fresh way. Or issue a video essay challenge that fits your brand. Choose quality over quantity. Are you monitoring for views and thumbsups Or sharing comments and links High video views are great but high engagement is better. Even though some folks want to see their videos circle the Web in a flash quality engagement is more important than putting up big numbers. After all millions of us watched those rollerskating babies but did you switch to a new bottled water brand Social video marketing focuses on measuring shares comments links to your website and the online buzz it generates for your brand.
Put customers at center stage. Allow customers to upload their own videos describing experiences with your products and services or as responses to your videos. Then allow them to share these videos socially. If thats not appropriate brainstorm about Mobile App Development Service other options. For example the Will It Blend team knew it would be irresponsible to ask people to perform their own experiments for example tossing AiPhones into blenders so they asked Facebook users to suggest items the company could blend on camera. A recent comScore study found that both professionally produced and usergenerated video can work together to provide even greater impact on your marketing efforts. This makes sense Customers want to hear from you about your business but they also want to see believable messages from people like themselves.
So how can you incorporate usergenerated content into your video channel You might let them compete to sing your jingle in a fresh way. Or issue a video essay challenge that fits your brand. Choose quality over quantity. Are you monitoring for views and thumbsups Or sharing comments and links High video views are great but high engagement is better. Even though some folks want to see their videos circle the Web in a flash quality engagement is more important than putting up big numbers. After all millions of us watched those rollerskating babies but did you switch to a new bottled water brand Social video marketing focuses on measuring shares comments links to your website and the online buzz it generates for your brand.